Buy the A Long Stride for the best price in the UK.
The history of Johnnie Walker, tracing its roots back to 1820, is also the history of Scotch whisky. But who was John Walker – the man who started the story? And how did his business grow from the shelves of a small grocery shop in Kilmarnock to become the world’s No. 1 Scotch? A Long Stride tells the story of how John Walker and a succession of ingenious and progressive business leaders embraced their Scottish roots to walk confidently on an international stage. By doing things their own way, Johnnie Walker overturned the conventions of late Victorian and Edwardian Britain, survived two world wars and the Great Depression, coming back stronger each time, to become the first truly global whisky brand, revolutionising the world of advertising along the way. Ultimately the story is a testament to how an obsession with quality and a relentless drive to always move forward created a Scotch whisky loved in every corner of the world
Special 2022 Offer, no Coupon Code needed!
Looking for other great cookbooks? Check out the collection of cookbooks click here to see all trending cookbooks on Amazon.
Product : A Long Stride
ISBN : 9781838852078
Nicholas Morgan|Hardback|Canongate Books|29/10/2020
